CHLOE DAVIES
Producer | CAMPAIGN SHOOTS | ACTIVATIONS | LIVE EVENTS
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2025
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Melbourne, Australia
NIKE x FOOT LOCKER TN 25TH ANNIVERSARY CORNER STORE
Concept & desgn - Space Between
Pre-production, props, catering, equipment, on-site coordination - Me
Build & install - Boom Studios
Photography - Traianos Pakioufakis & Tahmid Nurullah (Ladstreet)
Motion - Mike Nguyen
Out in Sydney’s western suburbs - where TNs are worn in, lived in, and mean something - a vacant shopfront became a corner store for Foot Locker. Part gallery, part shrine, part store. Built to mark 25 years of the Nike Air Max Plus.
Every surface carried the story. TNs tucked between corner store staples - newspapers, gum, candy, soda - like they’d always been there. Outside, a vintage BMW E30 and stripped-back phone booth held the line to 1998. Inside, rare pairs and archival pieces traced the silhouette’s legacy through the hands of collectors worldwide.
As the creative agency and producers, we took it from idea to execution - shaping a space that felt less like retail, more like memory. Open for two days only, it pulled a crowd of nearly 1,000. Because when it’s built right - they come.