NIKE x JD SPORTS MONTH OF MAX CAMPAIGN







Concept, creative direction & art direction - Space Between
Pre-production, props, catering, equipment, on-site coordination - Me
Custom props - Boom Studios
Photography & direction - Sam Wong
Film photography - Jesse Lizotte
Motion - Brayden Carter





For Nike’s Month of Max, the campaign centred around a series of JD-exclusive Air Max 95 releases - a silhouette that continues to sit at the core of both brand and culture. 
Built as a story rather than a single moment, the campaign unfolded across motion and stills - following a narrative approach that positioned the product within everyday settings. A hero vehicle fitted with custom roof speakers anchored the shoot, creating a moving focal point that carried both sound and presence through the frame.

A campaign designed to feel lived-in and continuous - connecting product, story and environment across each touchpoint.